NatureSweet, a best-selling brand in snacking tomatoes, named 270B as its new creative AOR. While the business was awarded after a competitive review, the agency has done digital work for the client during the past three years.
NatureSweet, the #1 best-selling brand in snacking tomatoes, has selected 270B as its new creative Agency of Record (AOR), awarding the fast-growing independent agency its creative and strategic marketing business.
NatureSweet, the #1 best-selling brand in snacking tomatoes, has selected 270B as its new creative Agency of Record (AOR), awarding the fast-growing independent agency its creative and strategic marketing business.
Super Bowl is historically one of the biggest avocado consumption dates, in the form of guacamole of course. As such, it is one of the biggest stages for Avocados From Mexico’s brand awareness and engagement. For Super Bowl 56, the ask was to “combine best-in-class brand building with data- and technology-enabled shopper and digital strategies that will make the 2022 Big Game campaign the most effective we’ve had to date.” Alvaro Luque, President, and CEO of AFM.
Its tool? The Prediction Pit, an immersive AI experience that lets fans step "inside the game," interacting directly with Guac Guru Rob Riggle to predict plays and games. Rather than a traditional broadcast spot this year, the brand focused on digital activation.
Avocados From Mexico is returning to the Super Bowl with a digital play instead of a traditional linear spot for the third year in a row.
