How 270B used AI predictions to give Avocados From Mexico a Super Bowl boost

When Avocados From Mexico wanted to dip into the Super Bowl betting market earlier this year, it turned to 270B for an AI-powered predictions tool called the Prediction Pit. That campaign won Best Use of AI, Silver at the 2026 Ad Age Small Agency Awards.

The microsite featured comedian Rob Riggle in AI avatar form as the Guac Guru, able to provide live football predictions amid changing game dynamics. The campaign followed a similar effort from last year, also with 270B, that tapped into generative AI instead of spending on an in-game Super Bowl ad—part of the client’s strategy to gain big-time cultural relevance without big-time spending.

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