NatureSweet Appoints 270B as Creative Agency of Record
NatureSweet, the #1 best-selling brand in snacking tomatoes, has selected 270B as its new creative Agency of Record (AOR), awarding the fast-growing independent agency its creative and strategic marketing business.
The appointment includes the agency leading a brand repositioning with a new campaign set to launch in June 2026. The work will introduce a new brand platform centered around flavor and purpose, rolling out across digital video, social, and retail touchpoints.
As AOR, the agency will now oversee broader brand strategy, creative development, social, digital, and integrated campaign execution across channels.
MORE NEWS
JR Trade: CEO da 270B fala sobre planos de expansão da agência
A agência 270B pretende ampliar em 80% suas operações no Brasil. A meta parece bem audaciosa, mas a empresa promete oferta variada…
TotalPass incentiva a prática de esportes em nova campanha
A TotalPass apresentou a nova campanha “Desbloqueie seu Talento” com o objetivo de contar a trajetória de atletas brasileiros que participarão das…
270B Keeps Saying Yes When Everyone Else Says No
Kristian Bottini started 270B in Plano, Texas, as a one-man operation working with freelancers about 20 years ago. Today, the digital marketing…