NatureSweet Appoints 270B as Creative Agency of Record

NatureSweet, the #1 best-selling brand in snacking tomatoes, has selected 270B as its new creative Agency of Record (AOR), awarding the fast-growing independent agency its creative and strategic marketing business.

The appointment includes the agency leading a brand repositioning with a new campaign set to launch in June 2026. The work will introduce a new brand platform centered around flavor and purpose, rolling out across digital video, social, and retail touchpoints.

As AOR, the agency will now oversee broader brand strategy, creative development, social, digital, and integrated campaign execution across channels.

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