Game On: Avocados from Mexico’s Super Bowl Prediction Pit Goes Digital
Avocados from Mexico wants to help fans predict the next Super Bowl champ.
Its tool? The Prediction Pit, an immersive AI experience that lets fans step “inside the game,” interacting directly with Guac Guru Rob Riggle to predict plays and games. Rather than a traditional broadcast spot this year, the brand focused on digital activation.
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