WORK / NEW BUSINESS
Game On: Avocados from Mexico’s Super Bowl Prediction Pit Goes Digital
Avocados from Mexico wants to help fans predict the next Super Bowl champ.
Its tool? The Prediction Pit, an immersive AI experience that lets fans step “inside the game,” interacting directly with Guac Guru Rob Riggle to predict plays and games. Rather than a traditional broadcast spot this year, the brand focused on digital activation.
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BRAZIL
JR Trade: CEO da 270B fala sobre planos de expansão da agência
A agência 270B pretende ampliar em 80% suas operações no Brasil. A meta parece bem audaciosa, mas a empresa promete oferta variada…
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THOUGHT LEADERSHIP
Exploring creative ideas for digital innovation.
Innovation thrives when imagination meets technology. Every breakthrough begins with a spark of curiosity, a willingness to challenge the ordinary, and the…