At the annual National Restaurant Association Show, we created two unique tech-first ways to engage and educate foodservice operators about the benefits of guacamole.
Glow Up Your Menu
Many operators see guac only as a Mexican staple. To challenge this assumption, we created an AI-driven “Glow Up Your Menu” kiosk. The tool generated unique guacamole menu items tailored to each restaurant by scanning their existing offerings. Then, using Datassential’s insights, it scored the recipes on rarity and appeal, providing attendees with three customized guac dishes.
Guacology VR Kitchen
Designed to debunk myths around working with avocados, the Guacaology Virtual Reality experience brings attendees into an immersive commercial kitchen where they get trained by a master avocado chef on topics like prepping, storing, making, and serving guacamole.
Results
- 250+GUESTS GLOWED UP THEIR MENUS
- 200+GUESTS DID GUACOLOGY VR KITCHEN EXPERIENCE
- 2.5AVERAGE # OF MINUTES SPENT IN VR KITCHEN
