Avocados From Mexico wanted to challenge the outdated image of agriculture with a futuristic presence at SXSW. With an increasingly scrutinous festival audience, the brand experience needed to capture the joys of food and tech for maximum effect.
We created the AvoMatic, a branded food truck with 15 avocado treats to choose from. Instead of money, currency was measured in “peak happiness,” captured through emotion recognition technology, and then shared as a photo to social media in a branded #AvoHappiness frame.
For anyone not at SXSW, we extended the joy and grew the brand’s connection through a national sweepstakes. Avocado lovers everywhere could capture and share their own #AvoHappiness via the campaign site.
