During the biggest football week of the year, we brought NatureSweet into the conversation with the help of a ‘90s nostalgia finger football game.
We amplified the game into a campaign with branded influencer kits, which included all items needed to play the game IRL: miniature football uprights and of course, NatureSweet Cherub tomatoes. Influencers from foodies to sports stars and football commentators each put their own spin on the game and personal recipes.
