The Super Bowl is the biggest day of the year for guacamole. The challenge was to drive even more consumption on this day, using digital media. Knowing people were open to trying new recipes, and that everyone has a phone in their pocket, we gave people a way to find new guac recipes using whatever they had on hand.
Using multi-model AI, we launched GuacAImole, a way for Avocados From Mexico to help people make endless kinds of guacamole.
