When NatureSweet became The Official Snacking Vegetable of Little League, we knew this partnership was a home run. We helped launch the partnership across social, designed a new lid for the LTO Cherubs pack and, created in-store promotional material and a baseball-inspired game that encouraged sweepstakes participation.
Let’s just say, the summer it launched, peanuts and Crackerjacks were not the only snacks in dugouts across America.
