For Avocados From Mexico’s Big Game campaign, we created the House of Goodness, featuring Drew Brees, as a home for all things Always Good. Each of the rooms held experiences to explore and easter eggs tied to the TV campaign.
The house was packed with opportunities, including:
- The chance to enter to win a $100k Smart Home Makeover via brand social channels
- A Goodness Meter, which measured how much goodness we put back into the internet
- Game day recipes, including Drew’s favorite guacamole
- Always Good Social Gallery capturing real-time social content
- An AR Selfie with Drew Brees himself
