Aisle, the Next-Gen Retail Marketing Tool

270B is a minority-owned business

and part of the National Minority Supplier Development Council Inc.

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Amber Grunewald

Aisle, the Next-Gen Retail Marketing Tool

No one wants to pay full price for anything. People like a deal! Coupons, promotional offers, and sales have been around since the nineteenth century¹ and they are not going anywhere. But with the rise of digital coupons and loyalty apps, the market is over-saturated with coupons, discount codes, and savings.

In my opinion, no one wants to sign up for more emails and download another app. So, what is the best way to reach your target market and get them the deal they want?

Enter Aisle, a text-based, conversational commerce business.² You do not have to download anything as it’s all through text messages, giving the transaction a more humanized feel.

With Aisle, you can connect more instantly, intimately, and effectively with your in-store and online shoppers³. Offer your consumer a deal whether it is cash back with a discounted offer, BOGO, a free sample, or free merchandise for buying your product.

Consumers can see your deal via a branded email, your social channels, paid media, or in-store POS materials. They can then enter their cell phone number to receive a confirmation text from Aisle. Consumers will then buy your product, submit a photo of their receipt, and text it back to Aisle.

Using Optical Character Recognition (OCR), Aisle reads the receipt, identifies brand SKUs based on the contents of the receipt, and offers immediate cash back for purchasing the product either in-store or online via PayPal or Venmo. The platform is entirely SMS based, allowing it to easily be used on iOS or Android.² Aisle handles everything—the receipt processing, fraud prevention, payment, and CX.⁴

How is Aisle helping marketers?

Helps boost sales. Like any coupon program, discounts are enticing to consumers and drive incremental sales.
Bridges the gap between online and in-person shopping by encouraging action and getting people in-store to purchase the product with a limited-time-only offer.
Trackable marketing. See a dashboard with real-time metrics, including sign-ups and redemptions, plus breakouts by retailer, geography, and demographics of the consumer.
Collect first-party actionable customer data such as the name, email, and phone number of the consumer, with the ability to export the data into your existing CRM program.
Have multiple targeted offers at one time and A/B test various offers against one another to determine the best performers.
Build a user base to simply and easily retarget and reengage interested users with multiple offers, without additional sign-up fees.

What are the users saying?

“Aisle is a great way to try new brands or products you’ve already been thinking about buying.” – The Koupon Lady⁵

“Aisle is another cash-back program worth keeping in mind. Users do everything through text messages, which can be a good or bad thing. On the plus side, you don’t need to download an app or create an account.” – Danny Deal Guru⁶

“Aisle took on the sending, verification, and payment part. And we were defining the flow logic, messaging, and offers. The importance of this mechanic is that we can have a direct impact on retail sales, it is also fully measurable and therefore we can compare different channels and mechanics…. the interesting observation we made was that the majority of people were only learning about the product from the ad promoting the program. Meaning the ad was driving awareness and trial.” – Oleg Popov, Former VP User Acquisition at Scentbird, Former Head of Growth at Fridge No More.⁷

So how has 270B been using Aisle?

A produce client of ours needed a boost in sales to offload units and was willing to try something new. They have now run multiple campaigns and are seeing over 20% conversion rates. With the first-party data collected, they now have a database including name, email, phone number, and receipt data to use however they please to retarget and reengage.