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270B Blog

Google IO 2023 Keynote

Google I/O is an annual developer conference held each spring where the latest news, platform updates, products, and future innovations are revealed.1 I had high expectations and let me tell you, they were met. I…

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Asset Production 101

A major part of digital advertising is asset production, whether that’s photo or video. With the thousands of photos and videos we’ve produced since our…

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Sustainability: Authentic CSR

Defining Corporate Social Responsibility (CSR) CSR “links sustainability and corporate strategy”1 as it encompasses businesses’ contributions to the community “through various environmental and social measures”.2…

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Inside 270B

I wasn’t expecting much from my first job out of college. I graduated in the middle of the pandemic when everyone was burnt out from…

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Micro-Influencers > Macro-Influencers

In recent years, there’s been a shift in marketing: People are not as interested in celebrities as they used to be. Or at least not…

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The History of Sustainability

A History of Sustainable Considerations The Oxford English Dictionary defines sustainability as 1. “The ability to be maintained at a certain rate or level.”1 2.…

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The Current State Of AI In Search

What good is content if there’s no one to look at it? SEM is super important to our clients and is constantly changing and evolving.…

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