THOUGHT LEADERSHIP
270B Keeps Saying Yes When Everyone Else Says No
Kristian Bottini started 270B in Plano, Texas, as a one-man operation working with freelancers about 20 years ago. Today, the digital marketing agency has been the constant behind Avocados from Mexico’s Super Bowl digital presence for 11 consecutive years. While the TV agencies have rotated through, 270B has remained the digital backbone.
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WORK / NEW BUSINESS
Avocados From Mexico taps into sports betting hype with AI Prediction Pit
The web-based experience includes an AI avatar modeled after comedian Rob Riggle, who takes on the role of Guac Guru to offer…
BRAZIL
JR Trade: CEO da 270B fala sobre planos de expansão da agência
A agência 270B pretende ampliar em 80% suas operações no Brasil. A meta parece bem audaciosa, mas a empresa promete oferta variada…
AWARDS
How 270B made an AI-powered guacamole hotline for the Super Bowl
Avocados From Mexico is usually a Super Bowl advertiser mainstay, but this year the brand let its innovation partner, 270B, choose an…