How 270B made an AI-powered guacamole hotline for the Super Bowl
Avocados From Mexico is usually a Super Bowl advertiser mainstay, but this year the brand let its innovation partner, 270B, choose an alternative marketing campaign to emphasize the importance of guacamole to the Big Game. The resulting effort was a personalized, AI-powered celebrity experience, which has won Best Use of AI, Silver, in Ad Age’s 2025 Small Agency Awards.
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