WORK / NEW BUSINESS
Rob Riggle Is the Guac Guru In Avocados From Mexico’s AI-Powered Super Bowl Play
In the run up to Super Bowl LX, Avocados From Mexico has debuted a digital platform called the Prediction Pit, where visitors can interact with Riggle’s avatar, known in this setting as the “Guac Guru.” The robed, mystic figure with Riggle’s face will furnish them with a guacamole recipe while also predicting game results.
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WORK / NEW BUSINESS
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
Avocados From Mexico is returning to the Super Bowl with a digital play instead of a traditional linear spot for the third…
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