Path to 270B
On May 11, 2018, I graduated from the University of Texas at Arlington with a Bachelor of Arts in Communication, Journalism and a Bachelor of Arts in Communication, Communication Technology. Also, I received a Certificate in Emerging Media. I spent countless and tireless hours applying to jobs. On June 11, 2018, I interviewed with Account Director Mari Cobb and Chief Executive Officer Kristian Bottini for the Agency Coordinator position at 270B, a digital marketing and advertising agency in Frisco, TX. Chief of Operations Alessandra Bottini offered me the job on the same day. I graciously accepted the job offer because a job offer is not something to take for granted.
The First Day
On July 2, 2018, I started my first full-time job since graduation. On the first day of the new job, I felt like I was walking on eggshells because everything was new and delicate. Some of my coworkers still joke to this day about how quiet I was. However, my first day on my new job was not a typical day in the office by any means. Firstly, we ate donuts and kolaches for breakfast! Secondly, we watched the 2018 FIFA World Cup! Thirdly, we ate lunch at the Cowboys Club! Lastly, it was Kristian Bottini’s birthday, so it was an exciting day to say the least. On the work side of things, Mari Cobb gave me the rundown of what to expect in a typical day at the office, including the first person to arrive, general flow of projects, upcoming projects to come and the last person to leave. Over the next few weeks, I learned more information about our client roster, including the people we work with and the projects we worked on.
Communication Is Key
I think the most important thing that I learned is that communication is key. Growing up, I remember hearing that all the time. However, communication is key took on a whole different meaning when I started my job. I directly report to my boss, Mari Cobb, and she directly reports to her boss, Kristian Bottini. In order to keep projects flowing smoothly, it is important to communicate every little detail. Consequently, I learned too much information is better than too little information. For example, when I started to write project briefs last year, I normally wrote a general summary, but I quickly realized that it is better to write all the details entailed in the project. Finally, I learned it is important to communicate when each step of a project is complete in order to ensure the project continues to meet deadlines and goals.
Teamwork Makes the Dream Work
In order to create quality work, I learned cooperation within not only your team but also other teams is imperative. At 270B, we have three teams: account management, creative and international business, including the heads of the company. The account management team is comprised of the account director and agency coordinator. The creative team consists of the creative director and creative lead. The international business team is made up of the international sales director and business development director. All the teams work together because they all share one common goal – to produce quality work for all our clients. Lastly, even though there are three teams, they all make up one team – 270B.
One Idea Leads to Another Idea
In the brainstorm and creative meetings, I learned no idea is a dumb idea. My coworkers and I go into brainstorm and creative meetings with our own individual ideas. Then, during the meetings, we bounce back and forth off of each other’s ideas because normally one good idea leads to another great idea. Consequently, I like these meetings because I like seeing everybody’s creative juices flowing. Over the course of a couple of hours, we normally create a detailed list of creative ideas so much so that the glass dry erase board completely fills up. Eventually, an idea normally transforms into a new and exciting project!
Onward and Upward
Over the next year, I will continue to learn and grow from my past and future findings. I strongly believe life is about the journey, not the destination. I can’t wait to see what the future has in store for me.