270B | A DIFFERENT KIND OF DIGITAL AGENCY

Digital Awareness

project overview

Sharing International Flavor with Local, Social Flair

Following a successful Dallas debut, famed Argentinian Steakhouse chain Corrientes 348 sought to grow its U.S. presence through social media and digital marketing. Though well-known in South America, the brand needed to establish a consistent and recognizable voice for its new American market while dishing up a menu and all-around customer service worth raving about.

their need

Elevate Corrientes 348’s social media performance and online reputation to boost foot traffic at its first American outpost.

our solution

Corrientes 348 was busy serving up a great dining experience, so we aimed to take the heat off their promotion efforts. Our team helped define a strong voice and produced a robust calendar for easier content management. To make paid social posts work their hardest, we identified two strategic audiences with proven interest and created targeted campaigns for event planners to drive more reservations. Key partnerships with reputation-management platforms helped Corrientes 348 build a reputation for actively responding to reviews, while SEO efforts outside of social helped the chain reach the first page rank on two new search term results.

Results

Brand Reputation

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INCREASE IN RESPONSE RATE

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DECREASE IN RESPONSE TIME

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INCREASE IN RESPONSES

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INCREASE IN BRAND SENTIMENT

Reach Target Audience

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AVERAGE INCREASE IN ALL SOCIAL PLATFORM FOLLOWERS

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INCREASE IN REVIEWS

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CONVERSION RATE INCREASE

Increase in Web Traffic and Visibility

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INCREASE IN OVERALL SOCIAL TRAFFIC

Two common search terms moved to the first search results page in less than 30 days.

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INCREASE IN OVERALL SITE TRAFFIC

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our work