270B | A DIFFERENT KIND OF DIGITAL AGENCY
Promote salads as one of the core uses for the product and make recipes shoppable online through e-commerce.
We created a robust digital hub for all things salads. It housed all the salad recipes from the original recipe hub, as well featured newrecipes from the partners. We also created the photos and videos for each of the partner recipes. Consumers could also build their own salad and tweet it for a chance to win $1000. The kicker:all recipes were shoppable for the first time.
Avocados From Mexico now OWNS the word "avocados"
throughout over 3.6 million online recipes across the Internet
PRODUCTS SENT TO CARTS ONLINE