270B | A DIFFERENT KIND OF DIGITAL AGENCY
Showcase produce with a positive, technological twist worthy of SXSW
Festival-goers gathered around the AvoMatic, a branded food truck with 15 avocado treats to choose from. Instead of money, their currency was measured in “peak happiness,” captured through emotion-recognition technology and then shared as a photo to social media in a branded #AvoHappiness frame.
For anyone not at SXSW, we extended the joy and grew the brand’s connection through a national sweepstakes. Avocado lovers everywhere could capture their own #AvoHappiness via the campaign site (promoted on social) and share with a branded photo frame for prize entry.