270B | A DIFFERENT KIND OF DIGITAL AGENCY

2019 Big Game Digital Campaign

Making a Super Bowl Spot More Immersive

A Super Bowl spot is an investment worth squeezing for all its worth. For their fifth major game day promotion, Avocados From Mexico wanted to invite viewers into its world where the roles of dog and owner are flipped, and humans will do anything for avocado. Even jump through literal hoops. Any avocado lover will tell you this is actually true.

their need

Maximize the connectivity and ROI of a Super Bowl ad buy through immersive, digital extensions

our solution

In a reimagined world where dogs own humans, where would dogs go for tips and tricks to train their humans to be “best in show?” AnythingForAvos.com, of course. This landing page, driven to by the TV spot, became the playful digital hub of the campaign, tying together partner pages, lead generation efforts and more.

Once there, avocado lovers experienced a world from the eyes of their “doggy owners” where avocados are the ultimate incentive for their own good behavior. The site incorporated socially sharable content, gamification, augmented reality, and even IBM Watson integration in the form of Match Dog Com, where artificial intelligence paired visitors with real adoptable dogs nearby.

Results

B

IMPRESSIONS

%

INCREASE IN ENGAGEMENT YEAR OVER YEAR

%

AVERAGE TIME ON PAGE INCREASE YEAR OVER YEAR

Match Dog Com’s IBM Watson integration became a case study in the tech industry

Highest number of impressions among all Big Game advertisers

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our work