Super Bowl is historically one of the biggest Avo consumption dates, in the form of guacamole of course. An estimated 50,000 MT of the beloved fruit is consumed in a single day across the USA. As such, it is one of the biggest stages for AFM’s brand awareness.For Super Bowl 56, the eighth big game 270B has participated in, the ask was to“combine best-in class brand building with data-and technology-enabled shopper and digital strategies that will make the 2022 Big Game campaign the most effective we’ve had to date.” Alvaro Luque, president, and CEOof AFM.We were inspired to capitalize on growing trends around gamified website experiences.
We created the House of Goodness, featuring Drew Brees, as a home for all things Always Good. In each of the various rooms within the house there are experiences to explore including:
We won the big game with: